| Links: Creating Community Online
In this article we argue that communities are not simply a ‘nice to have’ adjunct for a web-based business, but that their creation is central to a sustainable business model. Community will become an increasingly important part of second-generation internet services, and will be more tightly integrated with the content and commerce elements of a site. This article examines what comprises online community, explains why a site should develop online community, and examines how communities may be developed. [PDF file 48KB]
Clicks: 51 | Beoordeling: 0.00 | Stemmen: 0 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us Deepening Brand Loyalty
Don't just buy it, buy into it. This is the subtle subtext of many new online marketing efforts--most notably, community-building efforts. For such items as simple registration forms, online forums and seminars, and collaborative calendars, communities are being used for everything from increasing user loyalty to providing customer service to collecting customer feedback.
Clicks: 32 | Beoordeling: 0.00 | Stemmen: 0 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us Do Communities Pay?
Online communities can help establish relationships with potential customers, but it remains to be seen whether they can consistently generate revenue.
Clicks: 29 | Beoordeling: 0.00 | Stemmen: 0 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us Lean on Me
For all of the talk of community on the Web, however, it isn’t something that can simply be created out of thin air. As much as you can tell people that you have built a community for them online, if the users aren’t defining the terms of engagement, the attempt to build community will likely seem contrived and manipulative. [Internetworld 15/05/2001]
Clicks: 25 | Beoordeling: 0.00 | Stemmen: 0 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us Net Marketplace User Survey: Usage Patterns, Transactions and Interactions
This study answers questions about the users of net marketplaces and
role of online community programs in creating a successful marketplace
experience for users. Survey responses from 69 users of marketplaces
were analyzed to identify relationships between usage patterns,
transaction activity, and use of community programs. Overall,
community use showed a high correlation with both heavy marketplace
use and high-value transactions. These findings, and others presented
in this report, suggest that the most valuable marketplace participants
rely on community programs to get business done. [Participate 03/2001]
Clicks: 28 | Beoordeling: 0.00 | Stemmen: 0 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us Now That They've Come, What Can We Sell Them?
"Community sites have been wandering the desert in search of a revenue stream," said Lisa Allen, an e-commerce analyst with Forrester Research in Cambridge, Mass. "Now they've latched on to e-commerce, which is the fair-haired child of the Internet. The only problem is, commerce isn't making any of them rich, either."
Clicks: 30 | Beoordeling: 0.00 | Stemmen: 0 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us Ten Things to Look For in an E-Community Platform
In the battle to convert Web Site visitors into customers, the new killer application is what we at Multex.com call 'e-community'. Expanding the definition of first generation virtual community to include a host of enhanced capabilities, e-community is all about transforming 'community' into an 'e-marketplace' where community members engage in win/win relationships with each other, as well as with advertisers and merchant sponsors. [Buzzpower whitepaper 5/8/2000] PDF-file
Clicks: 42 | Beoordeling: 0.00 | Stemmen: 0 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us User to User Support
No longer can companies count on a slick ad campaign to make everyone forget about last year's faulty product. Instead, businesses must begin to foster this communication on their own sites. There, they can answer questions when they arise, correct misinformation, and foster positive user-to-user conversations. Most of all, their customers can teach them how to make a better product. [Webtechniques 11/2001]
Clicks: 11 | Beoordeling: 0.00 | Stemmen: 0 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us Yahoo-GeoCities shadowed by Web publishing woes
Once among the hottest properties in the red-hot dot-com sector, home page community sites are in need of renovation. Although home page builders attract millions of Web publishers, analysts now say that personal publishing has little future as a standalone business model. Those that remain, such as TheGlobe and Fortune City, have tweaked their models in an attempt to survive, leaving many to wonder whether home page publishing can endure as a business.
Clicks: 16 | Beoordeling: 0.00 | Stemmen: 0 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us | 
