| Links: Active Management: The Discipline of Successful Online
This whitepaper describes what active management is, and what it takes to
make it happen. We begin with an overview of what happens when the
construction of online community ends and the daily process of active
management begins. Next, we outline some of the fundamental requirements
of community management, and examine how active management adds the
dynamic process of program creation, execution and iteration that is so vital
to a community's success. We discuss the requirements for active
management: expertise, tools, process, infrastructure and scale. Finally, we
look at the future role of active management in helping companies address
their ongoing business challenges. [Participate.com 16/6/2000] PDF-file
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Schrijf een recensie | Voeg to aan del.icio.us Building Safe Online Communities for Kids
Most companies can see some value associated with reaching younger audiences, even when the relationship does not have a clear return on investment. But reaching out to this audience comes with a substantial price and commitment. Unless your organization's bottom line or mission points directly at this audience, it may be best not to involve them. [Online Community Report 2001]
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Schrijf een recensie | Voeg to aan del.icio.us Clay Shirky: Communities, Audiences, and Scale
With such software, the obvious question is "Can we get the best of both
worlds? Can we have a medium that spreads messages to a large audience, but
also allows all the members of that audience to engage with one another like a
community?" The answer seems to be "No." [Shirky.com, 04/02]
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Artikelen over het modereren, marketen en organiseren van online discussies. Aangeboden door de Wereldbank.
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Schrijf een recensie | Voeg to aan del.icio.us Four Smart Ways To Run Online Communities
While community is central to the success of many consumer-oriented Web sites, companies in other industry segments are still learning how to best put community to work. The authors studied 15 online communities to determine how to best establish and maintain such communities. They developed a framework that identifies three activities central to the success of every online community: member development, asset management and community. [Sloan Management Review 22/06/2000]
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Schrijf een recensie | Voeg to aan del.icio.us Gaming the system: How moderation tools can backfire
I assert that any time you manufacture a reason for people to participate in a community area, you corrupt the usual altruistic motivation for participation, in turn corrupting the content itself. Instead of trading in social capital, members begin to trade in a fake currency with no real bearing on the content of the community. When that happens, you invite your members to treat the community like a game. [Design for community 30/05/2002]
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Schrijf een recensie | Voeg to aan del.icio.us In the Key of C: Content and Community Co-mingle
If your site's overall topic is one that naturally lends itself to sharing experiences (and most subjects do, if the audience is correctly defined); if your arena is subject to opinion and lively debate; and if you have the stomach for letting controversy happen, consider introducing community content to your offering. If you already offer online discussions and community functionality and have located it to a distant tab, consider making it more visible, giving your audience multiple points of entry, and adding a new, rich level of experience to your site. [eContent Magazine 09/2001]
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