| Links: 'Amazoning' Amazon
EBay freely admits that it goes to great lengths to orchestrate its site to create the impression that there are many, many fanatical buyers and sellers for each on-line auction... And it's working. [Context Magazine 12/2000]
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Schrijf een recensie | Voeg to aan del.icio.us Business Use of Chat and Online Communities
Een overzicht van artikelen over het gebruik van chat en online communities door bedrijven. [Web Marketing Info Center]
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Cynthia Typaldos, president and CEO of RealCommunities, has built a site for aspiring community builders. Does your community meet her standards?
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Schrijf een recensie | Voeg to aan del.icio.us Not Forcing the Issue
Lucasfilm won't cross lightsabers with fans over a popular but unauthorized Website. Instead, it sees TheForce.Net as an extension of its brand. [Business 2.0 05/2001]
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Schrijf een recensie | Voeg to aan del.icio.us Star Wars Galaxies: A Case Study in Participatory Design
Ultimately, the priveleged status of "game designer" becomes questionable,
and the line between designer and user becomes blurred. Who is the
designer of a community like SWG? The design team who writes the code, or
the people who populate the world and give it life? Research from the
sociology of technology suggests that it is not the code or hardware that
defines a computer-mediated organization, but also the social networks. [Joystick 101 20/07/2001]
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Schrijf een recensie | Voeg to aan del.icio.us Virtual internet communities and commercial success: individual and community-level theory grounded
We argue that a member's off-site communication, experience, perceived value of site management, content, and collectively held knowledge are positively associated with a member's e-based economic transactions within this virtual community. Building on our theorizing attempts at the individual level, we develop propositions at the organizational level that relate characteristics of virtual Internet communities (membership size, scalability, and level of site management) to commercial success. [Journal of Management 05/2001]
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Schrijf een recensie | Voeg to aan del.icio.us Weight-Loss Firms Build Web Communities
Advertising alone doesn't create a strong bond between product and customer. Yet that relationship is critical when it comes to gaining and keeping market share, particularly in a membership-driven business. [Computerworld 26/03/2001]
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