| Links: 5 Elements of Digital Storytelling
For the most part, Web content is simply print content delivered online. Until the full capabilities of the technology are applied to creation and use, the medium is still in a development stage. In its current state of development, there are three main issues that need to be addressed. 1. Establishment of a vocabulary
2. Analysis of current practices 3. Measurement of affects. This report, Five Elements of Digital Storytelling, is a first step towards examining these issues.
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Schrijf een recensie | Voeg to aan del.icio.us A case for web storytelling
In our attention to style and technology, we often overlook a vital element in the web design mix: narrative voice. You can have your slick style and your meaty content, but without a mature narrative voice, your site will fail, opines Cloninger.
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By thoughtfully putting up copy meant for print publication and writing to the strengths of hypertext, Web developers will increase the chances of a user finding what they are looking for. Well-developed content, along with content navigation, will guide the user deeper into the site without burdening them to think about how they got there. [Digital Web Magazine 11/2001]
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Let me start by telling you that the language that you use on your Web site is dictated by the language that your users use. That is, the content of your Web site is determined by what your users want and need. Furthermore, the language (i.e., the writing) you use should reflect the way that your users present themselves to you and the world.
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There is more to writing than putting words next to each other, and there is more to writing hypertext than throwing together a bunch of links. When writing text, I have certain goals; when I come across text I dislike, there are certain reasons why I do not like it. You're about to read an attempt to describe these reasons and goals; it is incomplete, subjective, and honest.
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Schrijf een recensie | Voeg to aan del.icio.us Driving a Newspaper On the Data Highway
When discussing the electronic newspaper of the future, people often concentrate on technological issues such as the method of delivery, hardware and security, and how they're going to integrate the advertising. What is rarely talked about is how it will look and how readers will interact with it. Among all the attention given to data highways, we hear very little about what shape a newspaper might take when it is traveling on them. If you think you can dump the contents of today's edition onto the network and win subscribers, you're wrong. Paper is paper. A screen is something else. It isn't only that you can do different things on a screen. You must. Text on a screen is not newsprint, not a magazine, not a book.
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Schrijf een recensie | Voeg to aan del.icio.us Effective Web Writing
The Web is a pretty lousy way to transmit information—especially the text that gives the Web its chief reason for existence. But you can use writing techniques to exploit the Web's strengths while avoiding its weaknesses. [Webtechniques 02/2001]
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eFuse.com is a virtual primer for creating great web sites-offering information, inspiration, assistance and entertainment. Written in friendly, simple terms, eFuse.com means business for everyone who wants to plan, design, build, publish and promote web sites for content, e-commerce and communication.
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Schrijf een recensie | Voeg to aan del.icio.us Effective Writing for the Web
In the Internet universe, content is king. A site may be well publicised, load quickly, and look good, but if it doesn’t engage or entertain readers, it isn’t going to hold their interest. So let's take a few minutes to explore how you can write fantastic, riveting, and gob-smacking content that will keep them coming back time and time again. [Webreview 04/2000]
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Users don't read Web pages; they scan. Concise text improved usability by 58%, SCANNABLE layout added 47%, and objective language added 27% to measured usability; combining all three improvements gave 124% higher measured usability. [Useit 1997]
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Finding a way to share the knowledge that exists only in minds and imaginations is crucial to the success of any organization. Storytelling has been a powerful force for the transmission of knowledge in human societies since ancient times. This project explores ways in which the strength of storytelling can be used to enable informal knowledge transfer.
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Why do we—as web-builders—overlook even the most basic aspects of language so frequently when we build our sites? Is language so transparent in our lives that we fail to recognize its importance? Do we even think about it at all? If we do, who manages the language in our sites? [Alistapart 2000]
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This brochure contains basic guidelines for making effective legibility choices that work for nearly everyone.
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Schrijf een recensie | Voeg to aan del.icio.us Microcontent: How to Write Headlines, Page Titles, and Subject Lines
Microcontent needs to be pearls of clarity: you get 40-60 characters to explain your macrocontent. Unless the title or subject make it absolutely clear what the page or email is about, users will never open it. [Useit 1998]
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The Internet is the medium of instant communication, constant change, rocket speed. So why hasn't the message changed with the medium? Why is the format for electronic press releases the same as that of print. [Webreview 03/2000]
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Uitgebreide collectie artikelen voor mensen die teksten schrijven voor het web.
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Schrijf een recensie | Voeg to aan del.icio.us Using Language to Persuade Web Audiences
Words are the foundation of communication. Even on the increasingly visual Web, a developer's words can entice, engage, and persuade his or her site audience. As we strive to make our sites look and act sophisticated and efficient, we often forget that what we say and how we say it is as necessary to the success of our projects as the quality of our HTML, graphics, and programming techniques. [Webtechniques 04/2000]
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Schrijf een recensie | Voeg to aan del.icio.us What is good hypertext writing?
There is more to writing than putting words next to each other, and there is more to writing hypertext than throwing together a bunch of links. When writing text, I have certain goals; when I come across text I dislike, there are certain reasons why I do not like it. You're about to read an attempt to describe these reasons and goals; it is incomplete, subjective, and honest.
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Schrijf een recensie | Voeg to aan del.icio.us Why Copywriting Online Is Different
You're doing your online thing, writing copy you think is captisuasive, but I'm seeing a heck of a lot of stuff that reads like this: "The blankety-blank is the true essence of a high-performance blankety-blank, delivering sizzling blankety-blank in an absolutely refined way. It's a paradigm shift with profound implications for blankety-blank." Trouble is, your online visitors are 'speaking' very differently. Try this eye-opening exercise: Find a product or service that has user newsgroups, message boards or list-serves and compare how that company talks (pay a call on its website) to how its customers talk. [Grokdotcom 2002]
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Write so people will understand and act quickly. Do not write to show your profound grasp of complex concepts and terminology. This is the key to reducing the intellectual load on the user. [Human Factors International]
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My purpose: To help teachers of writing and their students quickly grasp hypertext concepts in order to write effectively online. The theory and practical tips offered here explain how to compose high-quality hypertext that readers will find easy to read and navigate. [Alysson Troffer 08/2000]
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Schrijf een recensie | Voeg to aan del.icio.us Writing shorter (better) for the Web
Writing for the Web is different than writing for print in several ways, but the most important difference is that what you write for the Web needs to be shorter. Writers that don’t know this are asking for trouble—as are the managers of the websites that publish their work. [Nua Knowledge Base 10/01/2001]
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