| Links: Online News All About Text
The study, which used small cameras to track the way online readers' eyes scan websites, found that surfers focus first on text, ignoring photos and graphics totally, only returning to them -- if at all -- after reading the text. Magazine and newspaper readers, by contrast, check out photos and graphics first, then get on with reading. [Wired 4/05/2000]
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Schrijf een recensie | Voeg to aan del.icio.us Reading Online News: A Comparison of Three Presentation Formats
Overall, there were no statistical differences in search time across the three presentation types. However, the Summary condition was perceived most positively in terms of ease of finding information, being visually pleasing, promoting comprehension, participants' satisfaction with the site, and looking professional. The Summary condition was also the most preferred. The Full condition was the least preferred, and had the most negative perceptions associated with it. The Full condition was perceived as being most difficult to find information, not promoting comprehension, not being visually pleasing, and not being satisfying. [Software Usability Research Laboratory, Wichita State University, 2002]
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Schrijf een recensie | Voeg to aan del.icio.us Stanford-Poynter Project | EyeTracking Online News
Onderzoek naat het individuele kijkgedrag van bezoekers van nieuws sites. 'Lewenstein says that perhaps the most significant finding is the importance of good, solid, useful text to the online news reader. Photos and graphics aren't looked at anywhere near as much as text, "so have plenty of text. Don't obfuscate it with lots of fancy graphics," she says.'
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Schrijf een recensie | Voeg to aan del.icio.us Writing for the Web
Research on how users read on the Web and how authors should write their Web pages. Mainly based on studies by John Morkes and Jakob Nielsen.
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