| Links: Communication Arts: Paul Rand
If the word legend has any meaning in the graphic arts and if the term legendary can be applied with accuracy to the career of any designer it can certainly be applied to Paul Rand. When I first met him in 1951 at a lunch with Arnold Gingrich, the founding editor of Esquire Magazine, the legend was already firmly in place. By then Paul had completed his first career as a designer of media promotion at Esquire-Coronet—and as an outstanding cover designer for Apparel Arts and Directions.
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Schrijf een recensie | Voeg to aan del.icio.us Pictorial Semiotics
All existing societies have been societies of information (and desinformation); all have been modern, from their point of view (at least since somebody first brought up the idea), and postmodernity will have to await the nuclear explosion or some other Fall of Man. But con-temporary society possesses its peculiar mode of information, as Poster (1984) puts it, teaching once again historical dialectics to walk on its head (which will at least account for all the headaches of history). At present, pictorial significations would seem to permeate this mode of information, although in different ways from which this may have been true of some hypothetical preverbal period, or in the prehistory of (almost) universal alphabetiza-tion.
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Schrijf een recensie | Voeg to aan del.icio.us Satisfying Customers With Color, Shape, and Type
This article will look at color, shape, and type from a psychological perspective, and help you apply each with forethought and intention to provide your audiences with the best possible user experience.
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Schrijf een recensie | Voeg to aan del.icio.us Us Versus Them
Consequently, many Web
designers suffer from a poverty of knowledge, practice, history, critical evaluation, and craftsmanship, and this is ultimately reflected in their work. Instead of rigorous self-evaluation and a
well-trained eye, anything goes and everything does. The derivative, the clichéd, the unusable, and the confusing are launched everyday
on commercial sites. But by golly, the buttons look so real you could touch them. [Communication Arts 12/2001]
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