| Links: Back to the bottom line
Dit onderzoek is vooral bedoeld voor die partijen die plannen maken of plannen moeten beoordelen op het gebied van e-business. We hebben vastgesteld dat er bij dit soort organisaties behoefte bestaat aan het beter kunnen 'vastpakken' van de Internet-strategie van bedrijven. We beogen in
deze studie materiaal te verzamelen, te ordenen en aan te reiken waarmee zowel de ondernemer als de investeerder het verdienvermogen (de potentie, de kansrijkheid) en de financiële onder-bouwing
van een start-up of beginnend bedrijf beter kunnen beoordelen. [ECP.nl 11/2000]
Clicks: 374 | Beoordeling: 8.00 | Stemmen: 1 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us Building reputation on the Internet: lessons from Amazon.con and its competitors
This study examines the dynamics of reputation building on the Internet through an in-depth analysis of the actions of a leading e-commerce firm – Amazon.com -- and the actions of two
close competitors. The study develops a strategic action framework of reputation building based on three actions flows: symbolic, competitive, and relational. The study demonstrates that Amazon.com enjoys superior reputational stock to those of its competitors and it outperforms them consistently all three types of action flows. The paper offers implications of these insights for Internet competition. [Violina P. Rindova and Suresh Kotha 1998] PDF-file
Clicks: 360 | Beoordeling: 4.50 | Stemmen: 2 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us Dotcom Survival Guide
This report shows how e-commerce sites can increase revenues by improving their customer experience. Includes strategies, tactics, and thirty-one e-commerce case studies on merchandising, e-mail, navigation, search, checkout, fulfillment, and more. [Creative Good 12/06/2000] PDF-file 2.3MB
Clicks: 393 | Beoordeling: 8.75 | Stemmen: 4 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us Gazelles and Gophers: SME Recommendations
This report presents the KITE best practice recommendations to help SMEs to
conduct successful E-commerce. In this report, we have set out to make
recommendations that are valid for the diverse group of SMEs which comprise 98%
of all European companies. We have produced three groups of recommendations
which correspond to three different categories of SMEs that we identified in our research. Our objective is for SMEs reading this report to be able to determine which category they belong to, and thus find practical recommendations to enable them to pursue successful E-commerce.
Clicks: 159 | Beoordeling: 0.00 | Stemmen: 0 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us How to make customers happy
Een whitepaper van het Amerikaanse user experience bedrijf Vividence. Degelijke adviezen om de bezoeker een zo gebruiksvriendelijke online winkel aan te bieden. [Vividence 12/2000] PDF-file (53kb)
Clicks: 245 | Beoordeling: 0.00 | Stemmen: 0 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us In Search of E-Commerce
This report is a bit dated but still useful. Robert Seidman and I first published the report in June 1998, evaluating the customer experience on seven major e-commerce sites: Amazon, CDnow, Expedia, Barnes & Noble, Apple, Dell, and AOL's Shopping area. One takeaway of the report is that even these leading sites had major customer experience problems. Most of the companies bought the report when it was released -- and then, a few months later, five of the sites had fixed many of the errors we had pointed out. So in February 1999 we published this 2nd edition, which shows the improvements that the sites made.
Clicks: 286 | Beoordeling: 0.00 | Stemmen: 0 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us Satisfying the experienced on-line shopper
Much has been written about the tremendous growth of internet retailing , estimated at $48.5 billion in 2000 and forecast to reach $187.6 billion by 2003. Our research into the behaviour of experienced on-line shoppers suggests that they are not. In fact, e-retailers are mssing out on more than $6.1 billion in lost sales today, or 13% of the total worldwide revenue. The main reason for this missed oppurtunity is that consumers cannot do what they want online. PDF-file [A.T. Kearny 2000]
Clicks: 297 | Beoordeling: 1.00 | Stemmen: 1 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us Shoppers in Cyberspace: Are they from Venus or Mars and does it Matter?
In this study we explore the gender-based stereotypes associated with shopping on the
Internet as compared to brick-and-mortar stores. We report an empirical study conducted among
college students representing consumers, who have grown up with modern technology but have
not yet settled into domestic roles, to see if such stereotypes exist. First the literature on gender,
shopping and technology is reviewed. Then an empirical study to test some of the hypotheses is described. After discussion of the findings, the paper concludes with implications for e-shopping
and further research. [Ruby Roy Dholakia and Kuan-Pin Chiang, University of Rhode Island, 2001]
Clicks: 90 | Beoordeling: 0.00 | Stemmen: 0 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us The Future of Money in the Information Age: Full Text
The essays in this book consider the implications of the information revolution for financial innovation and the future of money. Within that broad framework, contributors examine the regulatory climate; the impact of e-money on taxation, banking, and monetary policy; and the problem of maintaining privacy in the new monetary universe. All of the papers, except those by Alan Greenspan and Lawrence Gasman, were first presented at the Cato Institute's 14th annual Monetary Conference, ``The Future of Money in the Information Age,'' which was held in Washington, D.C., on May 23, 1996. [Cato institute 1996]
Clicks: 62 | Beoordeling: 0.00 | Stemmen: 0 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us The PayPal Phenomenon: Lessons from the Leading Edge of Online Payments
This research report examines PayPal’s clear market success to determine what lessons can be taken away by others in the financial services industry. After describing
how the service has evolved into a point-to-point payment service, it looks at the
company’s customer value proposition, innovative marketing approach, and overall positioning in the payments industry. The report concludes by distilling the lessons learned from PayPal into six simple rules for developing new payment services. [CommerceNet 09/11/2001] PDF-file
Clicks: 118 | Beoordeling: 0.00 | Stemmen: 0 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us Towards a Model of Trust for E-Commerce System Design
Consumers' lack of trust has often been cited as a major barrier to the adoption of electronic commerce (e-commerce). To address this problem, a model of trust was developed that describes what design factors affect con-sumers' assessment of online vendors' trustworthiness. Six components were identified and regrouped into three cate-gories:
Prepurchase Knowledge, Interface Properties and Informational Content. This model also informs the Human-
Computer Interaction (HCI) design of e-commerce systems in that its components can be taken as trust-specific high-level user requirements. [PDF file]
Clicks: 255 | Beoordeling: 7.00 | Stemmen: 1 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us Trusted Third Parties: Evaluating Their Effect on Online Consumer Buying Intentions
This paper discusses a research proposal designed to evaluate the effects the placement of a “trusted third party” logo on the company’s Web site will have on online consumer behavior. The paper begins with a discussion of the importance of trust and the impact that reputation,
privacy and security will have on building trust. The roles that Seals of Approval and “trusted third parties” play in electronic commerce transactions are discussed with particular attention given to the effect that they and proposed to have on the development of trust. [Queen’s University, Lyle R. Wetsch 2000] PDF-file
Clicks: 163 | Beoordeling: 0.00 | Stemmen: 0 | Beoordeel |
Schrijf een recensie | Voeg to aan del.icio.us Winning the online consumer
This study focuses on the behavior and experiences of consumers online. Its findings and learnings are particularly relevant for online retailers. It examines the demographics of the online population, the patterns and progression of online behavior, the drivers of e-commerce adoption and loyalty, the kinds of activities and sites that engage online consumers, the relationship between online and offline purchasing, and a variety of other factors that drive current and future trends in business-to-consumer e-commerce. The findings of this study are based on comprehensive surveys of 12,000 online consumers conducted in the fourth quarter of 1999. [BCG 04/2000] PDF-file
Clicks: 417 | Beoordeling: 9.00 | Stemmen: 4 | Beoordeel |
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