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Unearthing Market Research: Get Ready for a Bumpy Ride
So, here’s my new twist on the topic. I work for a consulting firm and I search for market data on a daily basis. In fact, it is an absolute expectation of my internal customers that I will deliver information solutions that are, at least partially, predicated on market intelligence gleaned from market research firms. While once forbidden fruit, this type of information has become relatively accessible and reasonably affordable. It can also be very difficult and time-consuming (translate that as excruciatingly painful) to hone in on just the exact desired piece of information one needs. The availability of market research has come a long way, but the process of locating what you need remains precarious and inefficient.
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