| Links: Getting Personal
For many, online personalization means offering individually targeted advertising to Web surfers or suggesting additional products based on a consumer's buying habits. But personalization software is quickly evolving into something much more powerful this year and beyond.
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Schrijf een recensie | Voeg to aan del.icio.us Getting Personal
Personalization and customization software help you better serve the needs of your customers and build lasting relationships. What solution is right for your company? [Webtechniques 11/2001]
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Schrijf een recensie | Voeg to aan del.icio.us GVU's Tenth WWW User Survey Graphs: Reasons for Not Registering
Reasons given by people why they refrain from filling out online registration forms at sites.
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Schrijf een recensie | Voeg to aan del.icio.us Hits and Myths
Since its inception a few years ago, the mavens of Net marketing have promised the world to online consumers: "one-to-one" relationships and offers tailored to your every taste or preference; pop-up ads, "interstitial" ads, and banner ads of every stripe tailored to your data profile; emails crammed with ads themselves; and so on. And they screamed loud enough--on television ads and billboards around the country--for everyone to hear. Truth is, the multimillion-dollar dot-com marketing budgets still haven't delivered much bang for their buck, and Wall Street and consumers are losing patience. Here's a look at what's working, what's not, and the people behind the scenes of online marketing who are driving change. [Business 2.0 09/2000]
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Schrijf een recensie | Voeg to aan del.icio.us Information Architecture and Personalization
This white paper demonstrates the use of information architecture components as a foundation for thinking about personalization. After defining the information architecture components, it describes a model that combines the components into a complete personalization system. This model could be used to guide your personalization system development methodology, evaluate a set of personalization systems, or merely to give you the terminology to help you communicate about personalization. [Argus Associates 2000]
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Schrijf een recensie | Voeg to aan del.icio.us Internet Companies Learn How to Personalize Service
That said, the industry is gradually catching up to the hype surrounding personalization, as a growing number of companies have installed tools enabling them to present customized Web pages -- if not to a single individual, then at least to groups that have been identified as having a similar profile. This trend is going to raise the ante for companies doing business online, both in terms of investors' and customers' expectations. It is also going to raise new privacy issues concerning what type of information is collected about consumers and how that data is used -- worries that could overshadow any benefits that customers stand to derive from these services. [NY Times 28/8/2000] PDF-file
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Schrijf een recensie | Voeg to aan del.icio.us No Thanks, I Don't Want Any Personalization
No matter how remarkable or laudable a company's efforts at personalization, there will always be some people who simply are not interested. Every firm must be prepared to recognize and instantly accommodate any of the motivating factors that would cause a person to decide he or she doesn't want any sort of personalization. [Marketing Profs 2001]
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Schrijf een recensie | Voeg to aan del.icio.us One-to-(N)one?: The internet's once-rosy promise of truly personalized marketing seems to be wilting
But the promises they hold out are all the same: They can provide information used to tailor offers so timely and so right that they're practically impossible to refuse! Marketers will enjoy amazing returns on investments as a result! And gain customers so thrilled to receive such personalized and intriguing ads that they remain loyal forever! Well, now the dream appears to be ending&or maybe it never really began. So far, one-to-one is pretty much one-to-none.
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Schrijf een recensie | Voeg to aan del.icio.us Personalisatietechnieken
De volgende fase in de ontwikkeling van e-commerce ondersteunt complexere vormen van on line elektronische handel. Het accent verschuift naar het proces van onderhandelen tussen meerdere partijen op elektronische marktplaatsen. Het toepassen van prijsdiscriminatie wint daarbij aan populariteit.
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Schrijf een recensie | Voeg to aan del.icio.us Personalisation goes one-on-one with reality
This year's Forrester and Jupiter personalization reports will reword the same conclusion another way, and no doubt will come up with various strategies and technologies for making personalisation work. They will still have the same conclusion: personalisation is great in theory; in practice it provides some ... er, interesting challenges.
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Schrijf een recensie | Voeg to aan del.icio.us Personalization of Web Services: Opportunities and Challenges
Will personalised service become part of users’ standard definition of good service? If this is what users are expecting, how can resource discovery and learning services evolve in this direction so that they meet the challenge? This article looks at some examples and products providing personalization, explains the terminology and the technology, and asks whether on-line services that support resource discovery and learning should be embracing this new concept, and how. [Ariadne 22/06/2001]
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Schrijf een recensie | Voeg to aan del.icio.us Personalization Without Popularity
Azer Bestavros, a professor of computer science at Boston University and chief scientific adviser to Allaire, is currently exporting Zipf's linguistic principle into a retail setting. Bestavros's work and ideas might also offer a breakthrough in how we use personalization technologies both online and in traditional stores. Zipf saw that our vocabularies are woefully understocked; Bestravros says that, likewise, most products in any given category are undersold. [eCompany now 01/03/2001]
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Schrijf een recensie | Voeg to aan del.icio.us Personalization: Getting in Touch with Your Inner Voyeur
New technology can help you know your customers right down to their vacation destinations, their reading habits, their prescription drugs and the roots of their hair. Should you invest in such technology? This story will help you decide. [Darwin Online 08/2000]
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Schrijf een recensie | Voeg to aan del.icio.us Report slams Web personalization
Companies trying to get personal with their Web site visitors in hopes of increasing sales are wasting more money than they're earning, warns a new report. [CNET News 14/10/2003]
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Schrijf een recensie | Voeg to aan del.icio.us Social Factors in E-commerce Personalization
This paper has briefly discussed how social factors may be applied to personalize systems for e-commerce. We believe that the ability of e-commerce systems to establish relationships with customers, to target small and specific niche markets, to facilitate trust and to leverage a range of other social effects will become increasingly important. These effects will influence personalization not only in terms of filtering data but also in terms of providing a transactional interface to the system.
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Schrijf een recensie | Voeg to aan del.icio.us The Failure of Customization: Or Why People Don’t Buy Jeans Online
Fader, however, suggests that Amazon and other e-commerce sites do not offer customized products at all; the customization actually takes place in the selection and shipping processes. Nor do build-to-order sites always offer true customization. "Build-to-order is over-hyped. Everyone points to Dell, but Dell isn’t customizing all that much. The vast majority of computers they sell are standard configurations that are not personalized in any way. Cars are another great example. Everyone talks about the build-to-order car, but it’s not clear it can be done economically." [Knowledge @ Wharton 2002]
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Schrijf een recensie | Voeg to aan del.icio.us The Promise of the Daily Me
The challenge facing the next generation of journalists is to find a way to hold onto the time-honored values of traditional journalism — accuracy, reliability, fairness, accountability — while embracing the changes in their craft that elevate the reader. If they accept the new realities dictated by the Internet, the new journalists will be light years ahead of publishers and old-guard editors who continue to think within the box of mass media. Mass media are about reaching large audiences and target demographics. Mass media control the content, form and distribution of the message. Mass media serve each person's general interests while serving no individual's specific needs. [Online Journalism Review 02/08/2001]
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Schrijf een recensie | Voeg to aan del.icio.us The Second Coming of Personalized News
Personalized news — a dream that has greatly exceeded online media's grasp over the past five years — is getting a second look at major news organizations. [Online Journalism Review 02/08/2001]
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Schrijf een recensie | Voeg to aan del.icio.us The Web's Still-Unfulfilled Personalization Promise
Apart from Amazon's pioneering just-for-you techniques, few sites have figured out how make customized content work. [Businessweek online 4/8/2000]
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Schrijf een recensie | Voeg to aan del.icio.us Web site personalization
This paper introduces current and future techniques for personalizing your Web site. Techniques for maximizing the performance of personalized Web sites, such as content caching, are also discussed. [IBM developerWorks 01/2000]
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Schrijf een recensie | Voeg to aan del.icio.us Web software helps sites get personal with buyers
Have you ever wondered how some popular Web sites such as bookseller Amazon.com Inc. and CD retailer CDnow come up with their personal suggestions for what books or CDs you might want to buy from them next? [ZDNet 28/4/98]
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Schrijf een recensie | Voeg to aan del.icio.us Who's In Control of the User Experience
This quarter's What's Dead Ahead focuses on the highly charged issues of privacy, personalization and one-to-one marketing on the Web. We analyze attitudes among business customers and consumers voiced in our March Pulse of the Customer research series, comprehending the delight and disenchantment caused by vendors' Web business practices. [Cognitiative 1999] PDF-file
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