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Customise Your Content With User Profiling
The more you can match your content to the people reading it, the more often they will come to your site and the longer they will spend there. User profiling lets you customise content on the fly to make it as relevant as possible to each individual visitor. [The Web Developer's Journal 4/4/2000]
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DIY User Profiling
As we discussed in a previous feature, "Customise Your Content", user profiling can make a huge difference to a Web site. Instead of everyone seeing the same thing, content can be automatically tailored to fit the surfing habits of each user. Profiling can be expensive to do using commercial software and services, so why not build a home-grown system that - while not as complex or versatile as the commercial packages - can still make a significant improvement to your site? [The Web Developer's Journal 18/4/2000]
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