| Links: An Epidemic of "Viral Marketing"
Getting Web users to pass ads and promos on to friends is effective and cheap -- perfect for today's dot-coms. [Business Week 30/8/2000]
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Schrijf een recensie | Voeg to aan del.icio.us e-fluentials
'E-fluentials make waves, projecting their opinions far beyond their individual contacts. These Internet world travelers frequent sites both well-established and vanguard, making their opinions a valuable commodity. Their expertise touches people's lives in many different ways, shaping behavior both online and off.'
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Schrijf een recensie | Voeg to aan del.icio.us New Worm a Marketing Ploy?
A porn-peddling e-mail worm currently clogging computer networks in Asia, Australia and Great Britain may be a misguided variation of an advertising technique known as viral marketing. [Wired 09/05/2001]
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Schrijf een recensie | Voeg to aan del.icio.us Turning Customers Into a Sales Force
Good products can spread online with a speed only seen before in the biological world, so viral marketing can yield big rewards. Just ask Hotmail, with the fastest-growing subscriber base in history.
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Schrijf een recensie | Voeg to aan del.icio.us Viral Marketing Doesn’t Have to be Complicated
Unlike most of its competitors, whose focus is on developing a consumer portal first and providing business solutions second, Clickability develops brand-transparent solutions that allow their partners and customers to position the tools as their own. Aside from the company’s aptly named E-MAIL THIS tool, also offered are its SAVE THIS and PRINT THIS solutions. [Digitrends 09/03/2002]
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Schrijf een recensie | Voeg to aan del.icio.us Viral marketing goes one step too far -- to a place where friends spam friends
Perhaps the day is coming when most of us will get more unsolicited commercial e-mail from friends than from strangers. If so, I fear the epidemic may prove fatal to the Internet. [Infoworld 2000]
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Schrijf een recensie | Voeg to aan del.icio.us Viral Marketing Hits New Low
Run by Peter Katz, a lawyer from Hartsdale, a small town just north of New York city, and his partner, Glenn Rosenblatt, a 16-year veteran of Merrill Lynch, the PZCommunications site attempts to cash in on the Web's latest hot-button topic. Throw together a few Web pages, spam Usenet, and run up traffic for the banner ads. [Wired news 23/11/1999]
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Schrijf een recensie | Voeg to aan del.icio.us Viral Marketing: Pitfall or Windfall?
If viral marketing is so natural and ubiquitous, what's so dangerous about viral marketing online? Here's some of the pitfalls and how can you avoid them.
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