| Links: Designing Web Ads Using Click-Through Data
Search engine ads are one type of Web advertising that can actually work. To create the best ads, do quick experiments and redesign ads based on usability principles for online writing. Doing so helped us increase ad click-through by 55% to 310%. [Useit 02/09/2001]
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Schrijf een recensie | Voeg to aan del.icio.us Self-Serve Ads: Small Is the New Big
While the mega sites are frantically posting the biggest, busiest, most intrusive advertising they can pull off—quickly driving away their users—low-tech self-serve ads enable smaller companies to earn revenue while they bolster their communities. [Webreview 01/2002]
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Schrijf een recensie | Voeg to aan del.icio.us When small is better
If text ads are significantly outperforming banner ads,
perhaps it is because they are a better fit for their medium. That, plus
ease of implementation and the self-service sales and production process,
make text ads an attractive and low-risk proposition for sites ranging from giant search engines to personal Weblogs. [new architect 05/2002]
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Schrijf een recensie | Voeg to aan del.icio.us Why Are Users Banner-Blind? The Impact of Navigation Style on the Perception of Web Banners
Most studies investigating the impact of banner advertisements on the Web look at the effect of banners from an economic perspective, analysing click-through rates and examining design features that may have a positive impact on click-through behavior. So far, the psychological processes underlying the (non-)perception of banners have rarely been investigated. The results of this study suggest that trying to find the "optimal" banner design is perhaps asking the wrong question. Rather than focusing on banner design, we should focus our efforts on understanding the users and their intentions when browsing a Web site. This study shows that for further experiments in this field it is important to distinguish between the induced navigational styles in order to clarify the effects of banner ads. [Journal of Digital information 24/08/2001]
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