| Links: Design Usability Getting Past Go
In recent consumer tests of top e-commerce sites conducted recently by my consulting firm Creative Good, problems with the checkout process were the most frequent cause of failed purchase attempts. More than 40 percent of all failures were due to difficulty with checkout. Customers had found a product they wanted, added it to their cart, and decided to place an order. They were ready to buy and wanted to pay. Unfortunately, the checkout process was too difficult, preventing the customer from following through. [Internetworld 15/12/2000]
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Schrijf een recensie | Voeg to aan del.icio.us Designing an E-commerce Site for Users
Usability considerations should be of prime importance in the design of an electronic commerce (e-commerce) web site. While the number of e-commerce web sites has increased rapidly over the last three years, the satisfaction of e-commerce users has generally decreased. This gap results from too little attention being paid to human factors that affect whether a web site can be used easily, accurately, and without losing user interest. This paper discusses the role of user interface design in developing e-commerce web sites and provides some guidelines for user interfaces.
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Schrijf een recensie | Voeg to aan del.icio.us Holiday Readiness 2001: Helping Retailers Prepare for the Holiday Season
Shopping cart abandonment rates remain high, and retail businesses need to ensure that their Web designs encourage follow-through. Our data reveal, however, that shopping cart abandonment—as measured in Web logs—is not necessarily always bad. A large portion of this abandonment simply reflects how customers comparison-shop and shop over time. For example, people leave items in their cart until they can come back with a coupon or offer, or until they can afford the item. These are behaviors that sites cannot easily change, but the more they understand and facilitate them, the more they will encourage customers to return at a later date to complete that purchase. [Vividence 2001] PDF-file (363Kb)
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Schrijf een recensie | Voeg to aan del.icio.us Sites that don't click
In this Research Brief, we reviewed the home pages of 10 prominent retailers and found that all of them displayed product images that were either non-clickable or were clickable but did not lead to a page where the featured product could be bought. Even worse, a surprising number of high-profile retailers featured products on their homepages that were nowhere to be found within their sites. [37 Signals 10/2002]
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Schrijf een recensie | Voeg to aan del.icio.us Usability and HTML Forms
Visitors don't enjoy filling out HTML forms. That makes good usability doubly important. Here's a detailed look at forms for e-commerce — individual form elements such as dropdown boxes and radio buttons, plus validation and error messages. [WDVL 10/12/2001]
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Schrijf een recensie | Voeg to aan del.icio.us What Causes Customers to buy on impulse?
Impulse purchases represent almost 40%
of all the money spent on e-commerce
sites, according to recent tests we
conducted at User Interface Engineering.
What drives shoppers to make these
impulse purchases? It isn’t price, but rather it’s tied to design elements of the site itself. [User Interface Engineering 2001]
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Schrijf een recensie | Voeg to aan del.icio.us Your Customer Isn't An Idiot
There are only two things of importance. One is the customer, and the other is the product. If you take care of customers, they come back. If you take care of your product, it doesn't come back. It's just that simple. And it's just that difficult.
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